NBCUniversal - Syfy Sync
Overview: Syfy Sync is an app for your tablet or phone that delivers contextual content that directly relates to the specific Syfy show you're watching. In-app contextual content may be a behind-the-scenes video of the scene you just watched, a trivia quiz based on the show, fun facts about the program or never before seen photos. Our goal was to create an immersive television viewing experience by providing relevant and engaging companion content on phones and tablets. Viewers may be presented with bio information when a popular show character appears on screen. Or they may be asked to vote in a poll to determine what direction the plot should go. Social integration and in-app live commenting are also options that allow fans to engage with each other.
Syfy Sync uses ACR (Automatic Content Recognition) technology to synchronize content between your television and mobile device by using the device's built-in microphone to "listen" to the television's audio.
My role: Production, Information architecture
Research/Competetive Analysis: Behavioral studies showed that an increased number of television viewers (over 80%) were simultaneously using their mobile devices and watching television.
Audio Detection/Vendor Selection: ACR technology has the ability to both identify what show is airing, as well as pinpointing precise locations within the show. Some of the minimum vendor criteria include a recognition Rate: > 98% in a normal (un-noisy) environment and an average recognition Speed or 4 seconds.